EventLab360 IT
Tell us about your event

Lead generation for events

Your event in front of the right people

We run the Meta Ads and Google Ads campaigns that fill webinars, courses and events. You take care of the content, we bring you people who are genuinely interested in it.

Tell us about your event See packages and prices
Channels Meta Ads (Facebook and Instagram) + Google Ads
What you get A CSV file with the name, email and phone of every lead
Lead time 2–3 weeks before the date of the event
From €347 management fee, ad spend separate

The point

The problem isn't the content. It's who sees it.

Anyone running a webinar, an online course or a live presentation has usually already solved the hard part: they know what to say and who needs to hear it. What's missing is the piece in between: putting that content in front of the right people, at the right moment, without burning budget on the wrong settings.

That's where we work. EventLab360 runs the entire advertising machine on your behalf: strategy, copy, visuals, campaign setup on Meta and Google, daily optimisation and delivery of the leads collected.

You don't have to open accounts, learn platforms, or check metrics every morning.

How it works, step by step →

The campaign calendar

Everything is measured backwards from your event date

In event advertising the deadline doesn't move: the day of the event is the day of the event. So we work backwards, starting from T-0.

  1. T-21 DAYS

    You tell us about the event

    A short brief: type of event, date, audience, goal. No technical knowledge required.

  2. T-18 DAYS

    We build the campaigns

    Copy, visuals, audience segments and full setup on Meta and Google Ads.

  3. T-14 DAYS

    The campaigns go live

    From here on the sign-ups start coming in and the data becomes readable.

  4. T-14 → T-0

    We optimise every day

    We adjust audiences, creatives and bids to keep the cost per lead under control.

  5. T-0 / T+1

    You receive the leads

    A CSV file with name, email and phone. With Pro and Custom you also get them along the way.

Based on a three-week promotion window. The actual dates are set against your calendar during the brief.

Packages

Three ways of working together

The price covers running the campaigns. The advertising budget is separate and stays yours: we don't make money on it.

Base

€347one-off, per event

For webinars and online courses with an audience you've already defined and a promotion window of 2–4 weeks.

  • Campaigns on Meta Ads
  • Copy and visuals included
  • Monitoring for the whole campaign
  • Leads delivered in CSV
Base in detail

ProRecommended

from €597one-off, per event

For courses, presentations and events that want maximum reach and more than one channel running in parallel.

  • Meta Ads and Google Ads
  • A/B testing on creatives
  • Interim reports
  • Priority support by email
Pro in detail

Custom

tailoredcost per lead available

For large events, serial organisers, or anyone who would rather pay based on the leads collected.

  • Strategy built around the case
  • Cost-per-lead model
  • Several events across the year
  • A dedicated point of contact
Custom in detail

Transparency

What we do, and what we don't

We'd rather be clear up front than after the quote.

We take care of

  • Strategy, audience segmentation and budget allocation
  • Writing the ad copy and producing the visuals
  • Technical setup of Meta Ads and Google Ads
  • Continuous optimisation throughout the campaign
  • Collecting and delivering the contacts in CSV format

Outside the service

  • The ad budget, which you pay directly and decide on yourself
  • Selling: leads are interested contacts, not guaranteed attendees
  • Producing the event content and the streaming platform
  • Any promise of a fixed number of leads before we've seen your audience and your budget

Frequently asked

The questions we get most often

Full answers on the Packages page.

Is the ad budget included in the price?

No. The package price covers the strategic and operational management of the campaigns. What you spend on Meta and Google is separate and stays with you: we don't add any mark-up on the budget.

How far in advance do you need to promote an event?

At least 2–3 weeks before the event date: that's the time the campaigns need to gather enough data to be optimised. For anything more urgent, write to us anyway and we'll look at what's feasible.

How do I receive the leads you collect?

We deliver a CSV file with the name, email address and phone number of everyone who left their details. With the Pro and Custom packages you also receive them while the campaign is running.

Do I have to open the advertising accounts myself?

No. We set up and run the campaigns: you don't need to learn any platform or follow the technical side.

Got an event to fill?

Tell us about the project: we read every request and reply with a concrete proposal, not a price list.

Fill in the brief Contact