IT
Packages and prices
Three options, no useless package
Every event differs in size, timing and goals. We've built three options that adapt to your case, without forcing you into a format you don't need.
The cost of the service covers the strategic and operational management of the campaigns. The advertising budget, the actual spend on Meta and Google, is always separate and stays at your discretion: we don't make money on your budget, we make money on the service.
For webinars and online courses with a promotion window long enough to build the result.
Base is designed for anyone with an event already defined and a clear audience, who wants to put their content in front of the right people without personally handling the complexity of the advertising platforms.
What's included
- Onboarding brief to gather all the information about the event
- Writing the ad copy and producing the visuals for the campaigns
- Campaign setup on Meta Ads (Facebook and Instagram)
- Monitoring and optimisation for the whole duration of the campaign
- Leads delivered in CSV format with name, email and phone
Suited to: free or paid webinars, online courses with a single launch, events with a promotion window of 2–4 weeks.
For courses, presentations and events that want to maximise reach.
Pro is the choice for anyone who wants to push coverage as far as it goes, run more than one channel in parallel and collect a higher volume of contacts. It includes everything in Base, with a more articulated strategy and coverage on Google Ads as well.
What's included, on top of Base
- Campaigns running on both Meta Ads and Google Ads
- Multi-audience strategy with segmentation and A/B testing on creatives
- Interim reports on how the campaigns are performing
- Advanced cost-per-lead optimisation
- Priority email support for the whole duration of the campaign
Suited to: courses with a structured launch, events with high sign-up targets, recurring webinars aiming to build a contact list over time.
For large events, or for anyone who would rather pay based on results.
Do you have an event that falls outside the standard packages in scale, complexity or payment model? Custom is built from scratch around your case, with the option of working on performance and paying based on the leads actually collected.
How it works
- Preliminary analysis of the event, the target audience and the market
- A tailored proposal, with agreed goals and metrics
- Fee model, CPL (cost per lead) or a mix of the two
- Continuity across several events in the year, if needed
Suited to: conventions and in-person events with high attendance targets, agencies and serial organisers, anyone who prefers a CPL model to a fixed fee.
Comparison
The three packages at a glance
| Item | Base | Pro | Custom |
|---|---|---|---|
| Price | €347 | from €597 | tailored |
| Meta Ads | yes | yes | yes |
| Google Ads | no | yes | yes |
| Copy and visuals | included | included, with A/B testing | tailored |
| Reporting | final | interim + final | as agreed |
| Lead delivery | CSV at the end | CSV during the campaign too | CSV during the campaign too |
| Support | priority email | dedicated contact | |
| Payment model | fixed fee | fixed fee | fee, CPL or mixed |
Frequently asked
Before you choose
If your question isn't here, write it in the brief: we answer all of them.
Is the ad budget included in the package price?
No. The package price covers running the campaigns. The budget spent on Meta and Google is separate and paid by you: we use it to reach the goal we agreed, without applying any mark-up.
How much ad budget do I need?
It depends on the event, the target audience and the number of leads you want to collect. When we quote, we give you a realistic estimate based on your audience and your market.
Can I start the campaigns just a few days in advance?
We recommend at least 2–3 weeks before the date of the event, so there's time to optimise the campaigns. In urgent cases write to us anyway: we'll look together at what's feasible.
How do I receive the contacts collected?
At the end of the campaign (or while it's running, with the Pro and Custom packages) we deliver a CSV file with the name, email and phone number of every lead.
Is the price per event or monthly?
It refers to the single campaign, that is to the single event. For anyone promoting several events during the year we build an ongoing proposal with the Custom package.
Do you guarantee a minimum number of leads?
We don't promise fixed numbers before seeing the target audience, the budget and the market: it would be an empty promise. When we quote we indicate a realistic range and, with the Custom package, it's possible to work directly on a cost-per-lead basis.
Do I already need a sign-up page or a website?
Having a sign-up page helps, but it isn't essential: the campaigns can also collect contacts through Meta's native forms, without the user leaving the platform.
Not sure which one to pick?
Tell us about the event: we'll point you to the package that fits your case, even if it's the smallest of the three.