IT
The method
From brief to contacts, in four steps
No jargon and no platforms to learn. You tell us about the event once: we handle the rest, all the way to the delivery of the contacts.
Why it's needed
You already have the content. What's missing is the audience.
If you have a course, a webinar or an event to fill, the problem is almost never what to say. It's getting it in front of the right people, at the right moment, without wasting budget on approximate settings.
EventLab360 runs the entire advertising machine on Meta Ads and Google Ads on your behalf: from strategy to copy, from setup to the delivery of the contacts.
You think about the event. We think about bringing you people who are interested in what you're offering.
Step by step
How we work, from start to finish
You tell us about your event
It all starts with a brief you fill in within a few minutes: the type of event (webinar, online course, live presentation), the date, the audience you want to reach and the goal you have in mind.
No technical knowledge required: the information you already have in your head is enough.
We build the campaigns
Working from the brief, we prepare the ad copy, the visuals and the complete setup of the campaigns on Meta Ads (Facebook and Instagram) and on Google Ads.
We define the audience segments, the messages best suited to your target and how the budget is spread, with one goal: the highest number of sign-ups at the lowest possible cost.
You don't have to open any account and you don't have to learn any platform.
The campaigns run, we monitor them
Once live, the campaigns don't sit still. We follow them in real time and keep making adjustments (to audiences, to creatives, to auction bids) to hold the cost per lead down and the results moving up.
You get regular updates on how the campaign is performing.
You receive your contacts
At the end of the campaign, or during it depending on the package, we deliver a CSV file with the details of every person who showed interest or signed up: name, email address, phone number.
Qualified contacts, interested in what you're offering, ready to be followed up.
Transparency
The ad budget stays yours
The cost of the service covers the strategic and operational management of the campaigns. The advertising budget, the actual spend on Meta and Google, is separate and always remains yours. You decide the amount: we manage it so that it returns as much as possible.
It's a deliberate choice: we don't make money on your ad budget, we make money on the service we give you.
When we quote, we give you a realistic estimate of the budget needed, based on your target audience and your market.
Who it's for
Built for you if
- You run webinars, online courses or presentations and want to fill the sessions without dealing with advertising.
- You already have a date set and want to reach it with more sign-ups.
- You've tried running the campaigns yourself and the results didn't come.
- You promote recurring events and want them to become predictable.
What we need from you
Four things, no more
- The date of the event and the link or sign-up page.
- A description of the audience you want to reach.
- The advertising budget you intend to invest.
- Any material you already have (logo, photos, video): if there isn't any, we'll produce it.
Ready to start?
Tell us about the project. We look at every request carefully and reply with a concrete proposal.